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- The homepage introduces your work and helps orient users.
- Assume, even if you have a menu, that most users who arrive on your homepage will navigate via your page content.
- Prioritise content that matters most to your users, or to achieving your organisational goals/communications objectives.
- Lay out your page to reflect that and how users scan-read content, so feature the most important content near the top of the page…
- Your homepage is also an early opportunity to build trust, engagement and authority with users who arrive there.
- Follow the guidelines available on accessibility, web writing, using images, for example.
- Make sure you regularly review and update your homepage - maybe put in a date for the next review each time you publish an update?
- Provide a simple introduction. Avoid links in the introduction and video assets near the top of the page - each can distract users.
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Key areas of action/strategy or key topics/policies to help orient users
Linking to more detailed content
This content is more dynamic than that of the Topics section
